Meta Title Title Tag

What it is:

The clickable headline that shows up in search engine results (Google, Bing, etc.) and at the top of the browser tab.

Purpose: Tells both search engines and users what the page is about.

Best practices:

Keep it between 50–60 characters so it doesn’t get cut off.

Put the main keyword toward the front.

Make it clear and relevant, not stuffed with keywords.

Each page should have a unique meta title.

What it is: The short snippet (about 1–2 sentences) under the title in search results.

Purpose: Summarizes the page content and convinces people to click.

Best practices:

Keep it 150–160 characters.

Include your main keyword naturally.

Make it a compelling call to action or benefit-driven summary.

Like titles, each page should have a unique description.